It doesn’t matter if you’re providing a product or a service. It doesn’t matter if your store exists entirely online or supplements your bricks-and-mortar business. Because no matter what you sell or service you provide, you need a great website.
A website conveys a sense of legitimacy. If you don’t have one, many people won’t believe you’re a real business. If you don’t have a website, new customers won’t go to great lengths to find you.
You need to show up in search results or else people will simply move on to businesses that do.
It’s not terribly difficult to make your website look good yourself, even if you don’t have a lot of computer experience. But how do you create a website that attracts the customers you want to reach?
Design with the customer in mind
Your job is not to create a website that will win major awards or impress other designers. It’s to address the needs of your customers. So unless your business is somehow focused on design or art, you want to make its appearance reasonably straight-forward and clean.
First, recognize that people really don’t want to spend a lot of time on your site. When people are searching for information on the Internet, they want to find it fast or they’ll just move on. So make sure your website has easy navigation and put the answers to common questions up front.
If you have a bricks-and-mortar business, many people are going to want to know your address and hours of operation. If you’re an online business, people are going to visit because they want to order products or they want to learn more about what you want.
So be sure to include a clear description of the product(s) you sell or service you provide, as well as an easy route to a purchase page.
Remember, not every visitor to your site arrives at the home page to start. Every page on your site could be someone’s first experience, so include clear navigation on every page.
When it comes to SEO, don’t be weird
“Search engine optimization” is the term for using specific words on your site in order to get a good listing on the search engines. For instance, if you run an auto repair shop in Seattle, you want to include the words “auto repair” and “Seattle” on your site. But implementing SEO keywords is as much an art as a science.
In the quest to use keywords properly, however, the visitor can be forgotten. Always remember that actual people will be reading the content on your site, so avoid spamming keywords and stay away from posting awkward, unreadable sentences. Your keywords should be minimal, natural, and basically invisible to your audience.
It can be easy to get caught up in all the things you’re “supposed” to do to draw visitors to your website. But always remember that, at the end of the day, you’re simply trying to create a connection between yourself and another person.
When you think like a visitor, instead of as a web designer, you’ll approach your site with a fresh perspective … and that can yield great results.
What we can help you with
Search engine optimization services – Organic traffic delivered to your website.
Website design services – Our design team located in Lawrence, KS has 12 years of web know-how.