Why Email Marketing?
Thousands of companies today use various digital marketing strategies to increase brand awareness, reach, and recognition as well as to attract new customers. Many marketers believe that people prefer to communicate via social media.
Although social media is an important piece in any digital marketing campaign, email reigns as the number one channel for communicating with customers. In fact, email is expected to top 3 billion users worldwide by 2020.
More Bang for Your Buck
Email marketing is also the best marketing channel for your return on investment. Why? You already have a captive audience, and selling to a captive audience through emails, sales, and promotions is going to cost you less than attracting new customers.
Email marketing is a great and inexpensive way to keep existing customers informed and keep them coming back. Entity Creative will create an email eco-system that automatically captures leads contact information while saving you a lot of precious time in the process.
Email is the Preferred Communication Channel
Studies have shown that 77 percent of people prefer to receive promotional content via email. Not only is email the preferred communication channel, it is also proven to improve customer retention and build new customer relationships. In fact, email is 40 times more effective in acquiring new customers than social media, including Facebook and Twitter.
Additionally, email marketing has proven to:
- Build credibility
- Build and strengthen customer relationships
- Increase website traffic
- Boost sales and the bottom line
Metrics That Make a Difference
A solid email marketing campaign is tied to specific goals, such as a specific growth rate or conversion rate. Some of the best practices for monitoring goals is to track:
- Open rates
- Click-through rates
- Growth of your email list
- Unsubscribe rates
Entity Creative provides you with an all-in-one email marketing solution from launching your campaign to on-going maintenance of your email list. Keeping your email list clean of users who unsubscribe is a MUST due to the FTC’s CAN-SPAM ACT.
The Importance of Maintaining a Clean Email List
According to the Federal Trade Commission (FTC), the CAN-SPAM Act sets specific rules for commercial email, establishes requirements for commercial messages, and gives email recipients the right to unsubscribe from emails at any time. The Act also spells out the penalties for violations.
At Entity Creative, we are armed with the necessary knowledge to keep email campaigns fully compliant with the CAN-SPAM Act.
A Results-Driven Digital Marketing Agency
Entity Creative email campaigns can be set up, tested, and launched in as little as one day. We know that business happens in real time and you cannot wait, so let our 10+ years of email marketing experience with email service providers, such as MailChimp and Constant Contact improve your bottom line. Take a look at some of our email campaigns below.