In May 2013, Apple announced that iOS users had downloaded over fifty billion apps. As smartphones have become ubiquitous in our culture, app development companies have sprung up around the world.

Mobile startups have been very successful at building loyal fan bases, creating helpful utilities, and crafting addictive games. This is one of the most fast-paced fields, however, with startups earning millions or going bankrupt in the blink of an eye.

Here are five of the skills you’ll need to develop in order to work for a mobile startup.

1. Always build connections

If you live in a city that’s rife with app programmers and tech-savvy workers, chances are you’ll make connections that will bolster your hiring opportunities. If you’re trying to find a startup to work with, attend trade show events and tech conferences in the area. If you live in an area that’s isolated from this community, then participate in virtual webinars and ask questions of the experts.

2. Master different social media outlets

During an interview for a mobile startup, you will probably be asked about your comfort level with social media. This is the primary marketing tool for mobile companies since it has a much broader reach than cold calls, post, or word-of-mouth.

Therefore, it is crucial for you to become fluent in various social networking styles. Practice by building up your own social presence, or work as a social media assistant for a client or business.

3. Strengthen the team

Mobile startups don’t start out large, so they’ll be searching for friendly teammates who can communicate well. During your interview, you’ll need to demonstrate instances when you have brought a team to success, especially during stressful, high-stakes scenarios.

4. Watch the news

The mobile startup climate can change in a heartbeat. Keep an eye on current tech news, find out what venture capitalists and angel investors are up to, and examine consumer trends.

Current media focus can position a startup to plan the best time to launch a new app or mobile accessory.

5. Know the brand

Before you walk into a startup interview, learn as much as you can about the company, their vision, and their plans. Embedding these details into your responses will show a company that you’ve done the research, and you are serious about working for them.

If this information isn’t readily available, don’t hesitate to ask your interviewer to clarify these details about the company. You also want to make sure this startup will be a good fit for your professional aspirations.